Press Play on Summer
Pepsi partnered with Bad Bunny and Apple Music on a global campaign promoting three months of Apple Music with every bottle of Pepsi, timed to the release of “Where She Goes.”
Working with the Pepsi-Cola Design team, I helped shape the visual direction across film, photography, and campaign creative.
Role
Art Direction
AI Pre-Production
Campaign Creative
Creative
David Schwen / Design Manager
Trey Veal / Design Manager
Spencer Brokaw / Designer
Marketing
Haley Carmichael / Brand Manager
Reade Rossman / Brand Manager
External
Translation / Production
Dave Meyers / Director
Mia Barnes / Photographer
Art Direction
We developed a creative direction titled “Lifeguard of the Party.” The concept placed Bad Bunny at the center of a bold, playful vision of summer.
The visual references and art direction notes were then shared with Translation to guide production.
AI Pre-Production
During pre-production, I used Midjourney to create a visual shot list, helping communicate framing, pose, and product placement for photography used across digital ads and key art.
Campaign Creative
Photo Art Direction
Product
The product photography extended the campaign’s bold, sunlit aesthetic through saturated color, graphic compositions, and poolside styling.
Lifestyle
Lifestyle photography showcased Spencer Brokaw’s merchandise designs through candid scenes of summer recreation and friendship.
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